- Waiting makes you appreciate the main act more. They kinda have an online ticketing system. They could have used it to give away confirmed tickets (anyway all tickets are free). But they still want you to come early and wait in line hours before the show. The whole waiting game is there so that you value the experience much more.
- Scarcity creates value. Same deal as above. They have only a limited audience. You feel like one of the chosen few who managed to score something awesome.
- They don't really need the live audience (or do they?) If you look at it one way, the whole 'live audience' story seems like a sham. The real audience for Jon is the millions who watch him on TV. So why does he need the live audience? My theory is that he feeds on the energy of the live audience. Remember, he is not trying to create one perfect show, he's trying to create a great show, every single day. If he doesn't get the feedback, he can't carry on, as simple as that.
- The 'priming' of the audience (1). A not-so-popular comedian came up first and warmed up the audience. This is to be expected, but I found two things to be very striking. One, his jokes were mildly offensive to the participants. Sure, this is the nature of stand-up comedy, but I think this is necessary because this is the nature of the show (one man's tragedy is other's comedy).
- The 'priming' of the audience (2). Two (and I think this is more crucial), he made us cheer Jon as if Jon was a huge celebrity. Ordinarily, if we were to pay for this show, this priming might not be needed, but we were about 200 of us picked off the street (so to say) and paid nothing for it. There is no guarantee that we really liked Jon, no guarantee that we wanted to see him in particular. He made sure that we would become his fans for the rest of the show.
- Jon likes to connect to his audience and take care of them. I noticed this as a recurring theme. He mentioned that he saw us standing outside in the rain, took personal questions and so on. I think this is a great selling tactic. Jon is trying to please two sets of audience at once (an admittedly difficult task) but really he's making sure the act remains spontaneous and true to stand-up comedy roots.
- Jon is always super-excited, even when the cameras are off. This is necessary to keep the momentum going. He always seems to be hyper-caffeinated and busy as a bee. He's always fidgeting with his fingers, rocking his chair, or continuously scribbling something. Having run the show successfully for 13 years, I bet he isn't nervous. No, I think it's because he has to maintain the momentum even if there's a break. He has to keep the tempo up which reflects in his show.
Overall, I think Jon is awesome, he has a gift and a charisma. But it's also obvious that he has worked very very hard and takes care of a lot of minute things to make the show a success. Everything is the way he wants it and he is under control.
I have never seen Steve Jobs live on stage, but I have no doubt that he was a master of this kind of show-business too.
Here are some clips of the Daily Show by Jon Stewart: http://www.thedailyshow.com/ (I'll post a link to the Jan 26 episode once it's up)








